LouMark Blog — Hard Words
Hard Words
Introducing the LouMark Western Series This is not about fashion. It’s about identity.LouMark enters the West not with costumes—but with conviction. 📍 A New Symbol for the West Every journey needs a mark. Ours is this: The LouMark longhorn logo is inspired by the skulls hung at old ranch gates—symbols of grit, honesty, and survival. Two small bolts on the horns echo the resilience of hand-forged ironwork. 🗣️ Series One: Hard Words We begin this journey not with symbols, but sentences. Words that don’t need explaining. “Too Old For This Shit.” This is Hard Words—a collection of statement tees for...